Question Display Logic lets you control when and to whom certain questions in a questionnaire are shown. It helps personalize the respondent’s path based on:
Previous answers
The relevant department
The employee type being evaluated
A probability of appearance (random display)
This feature helps make questionnaires more relevant, shorter, and better aligned with the customer’s situation.
What is Display Logic?
Display Logic is a feature you can enable in your questionnaires to define conditions for when certain questions appear. It helps you:
Adapt the questionnaire to the customer’s real situation
Ask only relevant questions
Rotate questions (random display) to avoid making the form longer
Measure multiple aspects while keeping the customer experience simple
1. Display Logic based on previous answers
This logic adapts questions based on what the customer answered just before.
Example
A customer receives a questionnaire after an online purchase:
They are first asked how their purchase experience went (this question is shown to everyone).
They are then asked whether they needed assistance.
If the customer answers “Yes”, the next questions will focus on the assistance received.
If the customer answers “No”, the next questions will focus on self-service and website navigation.
In both cases, the final questions (NPS, open-ended question) remain the same.
2. Display Logic based on a department
This logic helps avoid creating multiple questionnaires when a business has several departments.
Example
A renovation business has three departments:
Painting
Doors and windows
Electrical
If a customer received services in painting and electrical, the questionnaire will show only the questions related to those two departments. Questions related to “Doors and windows” will not be shown.
3. Display Logic based on an employee type
This works the same way as departments, but based on employee types.
Example
Employee types:
Painter
Electrician
Technician
If a customer was served by a painter and an electrician, only the questions associated with those employee types will be shown.
This supports a more precise and personalized evaluation.
4. Random Display Logic (probability)
This logic lets you show a question randomly based on a defined probability, such as:
25% (1 out of 4)
50% (1 out of 2)
Example
A restaurant wants to evaluate 10 aspects but does not want a questionnaire that is too long.
By making some questions random:
The customer always sees a short questionnaire
The business can still collect data on each aspect
The effort required from the respondent stays low
For example, even if the questionnaire includes 14 questions, the customer may only see 9.
How to add Display Logic
Go to “Feedback”, then open the “Sequences” tab.
Open the sequence you want to edit.
Click the “Questions” tab.
Under the relevant question, click “Display Logic”.
Choose your condition (answer, department, employee type, probability).
To add more than one condition, click “Add Condition”.
Click “Save”.
Why use Display Logic?
To make your questionnaires more adaptive and aligned with real situations
To avoid asking unnecessary questions
To reduce respondent fatigue
To collect more precise and relevant data
To evaluate multiple dimensions without increasing questionnaire length
If you have any questions, feel free to contact us via the chat.