Question types

This article explains the question types available in the InputKit platform and when to use them to collect important information in your sends.

Single Choice questions (one answer only) are useful for collecting quantifiable data and assessing specific items that do not require a detailed explanation.

Typically, the answer options for this type of question are “Yes”, “More or less”, or “No”.

Scale Rating questions are easy to answer because respondents only need to select a score on the proposed scale. They typically include two negative options, one neutral option, and two positive options.

Tip: Prioritize this question type because it makes it easier to track a metric over time, such as the evolution of your satisfaction level directly from your dashboard.

To ensure this question measures satisfaction toward your business, make sure the “Satisfaction determinant” checkbox is selected at the end of the question.

Note: The satisfaction filter is usually enabled on Scale Rating questions to allow you to be notified quickly when dissatisfaction is detected.

A Scale Matrix question helps evaluate a specific area across multiple departments or employees. This question type makes it easier to understand how employees and evaluated aspects affect your results without making your questionnaire too long.

Multiple Choice questions allow respondents to select more than one answer option. This question type is useful for identifying areas where your business can improve.

The Net Promoter Score question measures how likely customers are to recommend your business. By calculating recommendation intent, you can understand how engaged your customers are and how likely they are to recommend you to others.

The NPS response scale goes from 0 to 10 and cannot be changed, as it follows the standard definition of this indicator.

NPS is calculated as follows:

You subtract the percentage of detractors (responses from 0 to 6) from the percentage of promoters (responses of 9 or 10). Passives are included in reporting, but they are not used in the calculation.

In the dashboard, NPS is displayed as the calculated score based on the responses received.

The Free text question allows respondents to comment on topics that were not covered, or to leave feedback at the end of the questionnaire.

This question is typically placed at the end of the questionnaire and is optional.

Attention: Not everyone is comfortable writing. Avoid making a final Free text question mandatory, as it may negatively impact your response rate.

Tip: You can use this question type to collect important information and make it required when appropriate. For “Other comments or suggestions”, it is usually best to keep it optional.