The Competitor Tracking report allows you to quickly see how your business compares to the competition and monitor how your online reputation evolves compared with your competitors.
Access the Competitors report
To access the report:
Click “Reports” in the left-hand menu.
Click “Competitors”.
You can then add the businesses you want to track.
Add a competitor manually
To add a competitor:
Click “+ Add”.
Search for the business by name using the Google Maps search bar.
Select the correct business.
You can also add a competitor using their website address when that option is available.
Repeat these steps to add the different competitors you want to compare with your business.
Let InputKit AI find competitors for you
You can also use InputKit AI to automatically identify relevant competitors.
Based on your company information and location, AI can suggest similar businesses in your area.
Use the AI suggestion option available in the report, then select the competitors you want to add to your tracking.
Compare your online reputation
Once your competitors are added, the report allows you to compare the evolution of your online reputation with theirs across different platforms, including:
Google;
Facebook;
Instagram;
TikTok.
You can also view your ranking compared with your competitors based on your online reputation.
This allows you to quickly identify which businesses stand out in your market and track how your position changes over time.
Review the AI-generated competitive briefing
To go further, review the competitive briefing generated by InputKit AI.
This analysis helps you understand:
each competitor’s positioning;
what they do particularly well;
the areas where they perform less strongly;
opportunities that could help your business stand out.
The briefing allows you to go beyond the numbers and better understand the strengths and weaknesses of your competitive environment.
Add Competitor Tracking to your dashboard
If you want to keep an eye on your competitors as soon as you open InputKit, you can add the Competitor Tracking section directly to your dashboard.
Go to the Dashboard.
Click “Customize” to the right of your company name.
A window will open with available sections on the left and active sections on the right.
Click the “+” next to “Competitor Tracking”.
Use the arrows to place the section where you want it on your dashboard.
Click “Save”.
The section will then appear directly on your dashboard so you can monitor your position against the competition more easily.
Example use case
A business can add three or four local competitors, regularly compare their performance on Google and social media, and then review the competitive briefing to identify areas where it can differentiate itself.
By also adding Competitor Tracking to the dashboard, this information remains visible as soon as you log in to InputKit.
If you have any questions, feel free to contact us via the chat.